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Amazing Lumia launch party in Cape Town!   Leave a comment

What an amazing experience! Look, all in all the launch party wasn’t much different to the launch event in Jo’burg last week. That’s not to say it is a bad thing –  not at all. The effort put in by Nokia and their media partners was clear for all to see.

Most of the launch details were already revealed at last week’s party, for a summary of that event see my related post.

There was however one or two other interesting points:

  • Vodacom has exclusivity for 6 weeks. That means that if you start counting from the 7th of February, which is when the Lumia 800 will be widely available through Vodacom, the other service providers should have the Lumia 800 by the end of March.
  • The partnership between Nokia/Microsoft and Vodacom is a really strong one. Vodacom was again the only service provider present. Steve Kerrigan, the head of sales at Vodacom in the Western Cape described it as a partnership of great brands, which is quite a strong statement.
  • Nokia really has a lot of locally relevant content already lined up. While having som hands-on time with the Lumia 800 I had a look at both the News24 app as well as the local content in Mix Radio and I must tell you both are really impressive. especially Mix Radio, as in each selectable genre, you have a “local artists” section. Everything from Kurt to Kwaito.
  • After spending some time with the Lumia 800, I must tell you that it really is an AMAZING device. Everything from the polycarbonate body, curved screen, to the lightning fast interface  translates into a truly exceptional package. One truly cannot form your final opinion about the Lumia 800 without spending some time with it.

Now for more of the very impressive marketing at the Lumia launch event. While waiting for the event to start laser beams located at the front of the room were shining on the wall at the back of the room.

The event then started in ernest with a string of speakers:

  • First of all Mark Strathmore, Head of Ecosystem Alliances SA took the stage basically punting Nokia’s reach.
  • Afterwards Patric Henchie, Head of products SA, officially introduced the Nokia Lumia range of smartphones. In short he went through most of the selling points of the Lumia range as well as mentioning some of Nokia’s built-in software, like Nokia drive and Mix Radio.
  • Next up was Anthony Doherty, operator channels director at Microsoft SA. He claimed that after tonight the impact the Nokia Lumia will have locally will be clear to see.
  • Steve Kerrigan, Head of sales at Vodacom in the Western Cape, the describes the partnership between Microsoft, Nokia and Vodacom as a partnership of great brands. He also mentioned that there would be a huge marketing campaign starting from the 7th of February.
  • Patri Henchie, who to a large extent played MC for the evening, then finished off the speeches with an invite to play with the Lumia 800 at the back of the stage.

All through the evening there was enough to drink should anyone need to after the breath-taking events

Again there were numerous dance events to keep everyone entertained. First was the Neon dancers seen @ Vodaworld:

To get the party started tap dancers joined one another on the dance floor untill there were quite a large number of dancers tapping away. They tapped untill fire works revealed no less than 3x DJ’s who took over the music playing responsibilities.

Just as the dancing on the stage stopped, the dancing on the floor began, with streamers falling out of the roof and other special effects on stage to ensure everybody is in the party mood.

All in all it was a very successful evening in my opinion. Throughout the evening there was a palpable feeling of excitement in the air. You got the sense that all the role players were convinced that they nailed it. They honestly believe that they have great hardware, with amazing software backed by the country’s largest service provider – and I would agree that they have a winning formula!

Again I would just like to thank Nokia and their marketing partners for my invite to a great event. Hopefully it was the first of many…

Something amazing coming to Cape Town   1 comment

At first I thought that Gauteng got all the Lumia love, but I am ecstatic to be wrong! I today received an invite (many thanks to Nokia) to what I expect to be the Nokia Lumia launch right here in Cape Town! Below is the invite I received:

I know, I know, the RSVP date has al ready passed. Although I suspect that my relatively young blog needed a bit more time to have the necessary impact. I do not expect anything new to be announced on the 31st of January, but I do think that the Lumia 800 will be available in the Cape Town area before the 7th of February. I know, I for one can’t wait, so that in itself will be great news!

I do however suspect that there will be a promotion similar to the free Xbox deal officially revealed yesterday at Vodacom World. Please note though, that this hunch has no basis more reliable than my own optimistic expectations.

If anyone knows of any other Vodashops where the Lumia 800 is al ready available (Excluding of course Vodacom World, Midrand), please mention it in the comments section so all the Nokia fans out there know where to go to satisfy their Lumia hunger:)

As with the event in Midrand, please note that it is a private event. Be sure though that you can get all the latest updates from the launch by following @allaboutnokiasa on twitter .

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