First Nokia Lumia 800 marketing targeting South Africa   Leave a comment

With Nokia’s extravagant marketing campaigns around the globe I have been keeping my eye out for any Nokia Lumia marketing targeting South Africa. After logging on to read the much awaited review of the Lumia 710 on GSM Arena, I got a welcome surprise: quite noticeable Lumia marketing targeting South Africa:

Most will agree that GSM Arena is the gold standard in 3rd party mobile- & smart phone reivews, so it’s nice to notice the Lumia advertising there. It’s a small start, but it’s nice not to look into another Android advert. That green robot makes me think ofΒ  a certain character named “Terie” from a childhood story named “Mina Moo” πŸ™‚

Lumia 800 available exclusively through Vodacom for the first month or two? UPDATED (Again)   6 comments

Let me start off by admitting that I’ve just watched two episodes of Columbo, so it might just be my inner detective taking over:) That said, I might have a point.

I first noticed something fishy on the press invite to the Nokia Lumia launch party on the 25th of February. Below is exhibit one:

As can be seen above, the launch party will take place at the Vodacom Dome. At first I didn’t think to much of it. I then had a chat to some of the sales staff at a Vodashop. One of the staff informed me that Nokia’s sales reps were already busy with giving training on the Lumia 800 device. That too didn’t ring any alarm bells. Then one of all about Nokia SA’s readers named Edrich, placed the following comment on the last post:,

I just got an email back from MTN after posting a query (1) on their Customer Information Portal last year about Lumia 800 availability and got this (2):
β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”-
(1) Hi, I didn’t see an option for querying handset availability. I would like to check with you when the Nokia Lumia 800 will become available on contract seeing as I am due for an upgrade in the new year and would like to know whether I should hold on for the Lumia’s, or choose another handset
β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”-
(2) Good Day,
Thank you for your posting. We should be getting the handset during the second or third quarter. Please check on our website during the second quarter of this year.

Kind Regards,
The CIP Team
β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”-

This is disappointing to me, and unbelievable that we’d have to wait until 2nd or 3rd quarter if thew β€œlaunch date” is in February

Edrich / January 19, 2012 at 15:04″

Then, like they say, everything fell in place. The launch party is at the Vodacom dome, Sales training at Vodacom stores confirmed, and only 2nd or 3rd quarter launch dates for MTN. Why would Nokia launch the device at Vodacom’s headquarters? Would a move like that not heighten tensions between Nokia and the other service providers? It hasn’t happened in the past, that I’m aware of, that one carrier got exclusive rights to a Nokia device.

Let’s, for now, assume I’m right. Let’s say Vodacom does get exclusive access to the Lumia 800. What would the benefit be to Nokia? Well we know Nokia has gone HUGE internationally with marketing. I am convinced that in our local market a campaign targeting consumers directly only won’t work. They will have to work via the service providers too. Yes all the Vodacom/MTN (haven’t checked CellC) brochures and shops all show the N9. MTN has even had Nokia N9 advertisements on TV. But I’m sure Nokia wants more and the only way to get that would be for Nokia to promise exclusivity to Vodacom, who remains by the way the largest local service provider. They also did something similar with AT&T in the US with the Lumia 900.

Exclusivity of a much-anticipated device like the Lumia 800 would be something service providers would give a lot for. Maybe even a larger than life marketing campaign…..

UPDATE:

The plot thickens… Once again Edrich makes a good point by focussing my attention the fact that MTN featured at Nokia World back in October 2011:

Why would Karel Pienaar, Managing Director and CEO, MTN South Africa have been a key figure at Nokia World end October? See below link http://events.nokia.com/nokiaworld/agenda.html and check Day 2 at 13:00. I doubt Nokia would shun MTN for Vodacom completely, just for Feb and March exclusivity. – Edrich

So one wouldn’t expect Nokia to shun MTN. So to try and get more clarity I did a bit more digging. In the comments section on mybroadband.co.za someone named bladzok (joined their forums in 2005 so seems to be a tech follower) states the following:

So initially (the Lumia 800) will only be available on Vodacom and only through Vodacom Direct. That’s from Nokia. – Bladzok”

I know it’s only the comments section, and anyone could write what they want, but still…it’s quite interesting.

Also on another related article on mybroadband.co.za, titled Nokia Windows Phone coming to most operators,author Jan Vermeulen revealed that The Lumia 800 will be available through most service providers, but also couldn’t clearly define launch dates:

Vodacom and 8ta have revealed that they plan to sell the Nokia Lumia 800, while MTN said that β€œplanning for the supply of the Nokia Lumia 800 and 710 is at an advanced stage.” 8ta added that subject to device certification, they plan to offer the Nokia Lumia 800 on its Enterprise deals in Q1 2012. Vodacom and MTN didn’t have specific launch dates or pricing information to share, and Cell C and Virgin Mobile did not respond to our queries by the time of publication.

This is getting more & more intriguing, at least we only have to wait two more days to find out πŸ™‚

UPDATED AGAIN:

One of the readers of All About Nokia SA (Edrich – again), has spoken to the sales people at a MTN store who confirmed that the Lumia 800 will launch at the beginning of February. Looks like I’ll have a lot to learn from my Hero πŸ™‚

Confirmed: Nokia Lumia 800 to be released locally on the 7th of February   9 comments

Ladies and gentlemen: The eagle has landed. The following image is strait from Nokia RSA’s facebook page.

Categories:

  • Nokia Lumia, Try it like you own it: This is just a link to a demo of the Lumia 800/710. It’s basically the same demo which I posted a link to earlier.
  • Countdown do 29 days of amazing: This is probably a 29day marketing campaign which will stretch the length of February.
  • View reactions : Links to more info ont he Lumia 800
  • Make everyday amazing in every way: This is probably a Facebook based marketing campaign or maybe even a competition…
  • Arrives 7 Feb: This is the big one. Looks like we only have to wait 21 more days (more or less) for the Lumia 800 to be available locally.

Be sure to check in frequently, as I’ll post pre-order details as soon as its available!

All about the Nokia ladies: Anna, Belle, Carla & Donna   Leave a comment

For anyone not sure who the ladies are that I’m referring to, let me introduce you. Anna, Belle, Carla & Donna are all names given to the software versions of the Symbian operating system. As Belle will be available as a software update shortly, I’ve decided that the time is ripe for a short summary of what all the ladies have to offer.

Anna:

Anna has been available as a software update locally for months now and is available for all Nokia smartphones which initially launched with Symbian^3 like the Nokia N8, C7 & E7. Further more the Nokia 500, E6 & C6-01 should all come out of the box loaded with Symbian Anna so you should be good to go. Unfortunately it is not available for any other smartphones including the N97, N97 Mini, C6, C5-03 which all run an older version of Symbian OS.

GSM Arena has done a full review of Symbian Anna, but for those of you who don’t want to read the entire thing: Below is an extract from their conclusion:

Symbian hasn’t seen any groundbreaking changes in its recent history and Anna isn’t one either – like the jump from ^1 to ^3, it’s an incremental update that improves things but leaves some rough edges untouched.

Don’t get us wrong – Anna is the best that Symbian has to offer right now (until Belle arrives anyway) and people with an N8, a C7, C6-01 or E7 should update as soon as possible – the browser alone is a good enough reason.

N8 owners have a special incentive too – with Anna installed, they can apply the camera update and enjoy 30fps videos with continuous autofocus (and a slightly better UI). Let’s face it, people bought the N8s chiefly for its camera, so Nokia continuing to improve it is commendable. We’ve covered that in another post.

Still, the number of things left that need changing is much longer than the list of things that have changed. On the other hand, after Nokia announced they’ll be focusing on Windows Phone 7, we were worried about Symbian’s future.

It turns out those worries were unfounded – with Anna out now and Belle just around the corner (and there are 1GHz Symbian devices out too), Symbian seems more alive now than it was a year ago.

Belle:

According to GSM Arena Nokia Belle is just what the doctor ordered. They start their review of the update by stating: “It’s been a regular one on of our list of Cons that Symbian is lagging behind Android and iOS in user experience, but that’s about to change.

That’s good news for owners of the Nokia N8, E7, E6, X7, C6-01, C7 & 500 which will all be getting the upgrade from Anna. The Nokia 700 ships with Belle so if any of your friends have one you can take a first hand look.

Symbian Belle or rather Nokia Belle (as its now called after Nokia recently handed development of Symbian over to Accenture) is the first real shakeup of the operating system from it’s Symbian^3 origins. The upgrade brings quite a number of changes to the OS and after upgrading your phone, it will feel almost brand new. Conversations.nokia.com has published a nice illustrated review of the changes in Belle, but again I have summarized it for the lazier readers out there:

  • Free-form, differently-sized, live widgets: widgets like the clock, email, music player, favourite contacts and the calendar have been redesigned and now come in five different sizes and rearranged to create a completely personalised set of screens. There are also new β€˜Toggle’ widgets for tasks like switching on Bluetooth and changing profiles.
  • More homescreens: with Symbian Belle the maximum number of homescreens rises from three to six, so now you can have absolutely everything close at hand.
  • Improved status bar: the status bar sports a modern, flat look and incorporates a pull down notifications tab that incorporates common settings and notification of incoming messages, missed calls and the rest.
  • Modernised navigation: the navigation and options bar at the bottom of the screen sports a modern, new look, similar to that first seen on the Nokia N9.
  • New apps: a new suite of powerful business apps from Microsoft includes Lync (IM for businesses, like Microsoft Communicator), Sharepoint, OneNote, Exchange ActiveSync and PowerPoint Broadcaster.
  • Informative lock screen: the lock screen now tells you about missed calls, messages in your inbox and more, so you can check your phone at a glance. You can now also add a coloured wallpaper to your lock screen.
  • NFC devices: With Symbian Belle, Near-Field Communications (NFC) is now deeply integrated into the operating system, so you can share pictures, connect with accessories, and check-in – all with just a tap.
  • Visual multitasking: Now you can flick between larger live images of your open apps to see what’s going on at a glance and move quickly between your apps.

Nokia has confirmed that Belle will be arriving in February so the wait is almost over. All of the devices mentioned above should also come with Belle preloaded out of the box from March onward, if not sooner. On a side note: devices like the Nokia 603 an 701 which has not been released locally yet, will also obviously launch with Belle.

If the reception of Belle is as positive as reviewers seem to think it will be, it could create quite a bit of momentum for Nokia. It has the potential to go some way in ensuring that people stay loyal to the brand, moving to Nokia’s Windows Phone based devices as time goes on.

Carla:

First of all, everything from here on in has all it’s info based in rumour land, more or less. More with regards to Donna and less with regards to Carla. Lets start with the bad news. According to GSM Arena Carla is reserved for smartphones with a 1GHz processor or higher. That means neither the N8, C6-01, C7, E7, E6 or X7 will get the update. All the 3 digit smartphones like the 500, 603, 700 & 701 however will.

It is rumoured to offer the following:

  • More Meego like user interface (Source: MyNokiablog.com)
  • New browser
  • New widgets (again)
  • New NFC capabilities
  • Dolby Surround audio enhancement

Carla’s rumoured ETA is late 2012, but early 2013 seems just as likely.

Donna:

The rumour mill with regards to Donna is still in its infancy with the only details being that it will feature on dual-core processor based smartphones. One would expect Donna to make her appearance by the end of 2013 or maybe early 2014, but at this early stage it’s purely speculation. Finally Nokia is only scheduled to discontinue Symbian in 2016, so there might even be an “E-type” after Donna. Who knows, with Windows Phone in the mix anything is possible…

Posted January 17, 2012 by allaboutnokiasa in Anna, belle, carla, donna, Nokia, symbian

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Nokia Lumia 800 lists as coming soon on Windows Phone South Africa website   Leave a comment

In order to learn more about the South African version of the Windows PhoneΒ  Marketplace I have been keeping an eye on what’s available. Up untill earlier today the only smartphones which were available locally were the HTC Trophy & the HTC Mozart. When checking again today, guess who joined the party…The Nokia Lumia 800 is now listed as “coming soon”.

After Nokia’s announcement that the exact release date and pricing will be announced before the end of the month (and the subsequent leak of the press invite for the launch event), this is just another sign that we do not have to wait much longer for the Lumia 800 to land at our shores. If you’ve still got questions about the Lumia 800 like reviews, specs & contract pricing (as soon as its available), be sure to check out the buyer’s guide.

Nokia Lumia 800 launch details to be confirmed 25 January 2012   Leave a comment

Before I say anything else, please note that this is a private event and only those lucky enough to receive an invite like the one below will be allowed in. No, I am not one of the lucky ones, that privilege fell to an anonymous tipster who tipped off WPCentral.com by sending them a copy of the invite seen below:

It doesn’t explicitly say that it’s a launch event, but it doesn’t take a genius to read between the lines. As stated in a recent post, Nokia looks set to continue with its elaborate marketing campaign seen globally, right here at home. I really hope the Lumia will be available as soon as possible as I for one, can’t wait to get my hands on one πŸ™‚

As always, the contract pricing will be updated in the buyer’s guide as soon as its available.

 

Why your next smartphone should be a Windows Phone based Nokia   Leave a comment

Reason 1: Nokia’s back!

The main reason for this is debatable, but most would agree all the changes is thanks to a certain Mr. Stephen Elop. Stephen Elop (born 31 December 1963) is Nokia’s CEO and a Canadian citizen. This is significant because Mr. Elop is the first non-Finn to be named CEO of Nokia and replaced Olli-Pekka Kallasvuo in this position on September 21, 2010.

That in itself says a lot about how the company has changed. Nokia was founded as a company in 1871, so it took them 137 years to change to a non-Finn. That in a word has been Nokia’s biggest probelm…change. In March 2007, Nokia launched the Nokia N95 with the slogan “what computers have become”. It dominated sales charts worldwide. At almost the same time Apple launched the first iPhone – a totally different form factor with its touch-screen only interface and it revolutionized the smartphone industry. It took Nokia almost a year to respond to the competition by releasing the 5800 XpressMusic – an entry-level touch screen smartphone with a user interface which pales to the then magic of iOS. 11 Months in Tech terms is a life time to respond to change.

The resistance to embracing change has been a trait that has defined Nokia, a trait that ended in February 2011 when Stephen Elop sent the now infamous “burning platform” memo to company employees.Β  In it he bemoans missed opportunities and identifies multiple strategic challenges to the mobile phone company. Technology insiders and journalists have since remarked that the memo was a wake-up call for Nokia (β€œIt is one of the most combustible and gripping documents ever to emerge from a major corporation – BBC.”) It was issued ahead of a Nokia analyst briefing in London, in which Mr. Elop was expected to announce big changes to the company’s strategy and senior management and he did. He basically changed how the company fundamentally functions.

Since he announced the change to windows phone in February 2011, Nokia has changed significantly. Nokia has made the change to Windows Phone, have announced 3 Windows Phones, two of which have all ready hit the market. They have decreased their workforce to optimal levels and according to Forbes, Nokia Corporation’s rating on financial markets has changed from “underperform” to “outperform”. This week they officially entered the US market by force and they are selling out all their Lumia 800’s at various stores in Europe. All in less time it took them to develop and launch the Meego based N9.

So all in all, Nokia is embracing change and are on the way up, they are starting to gain momentum by means of better management practices and that bodes very well for the future. A report by research firm Stanley and Morgan has produced the following predictions for WP based Nokia sales below:

From the report you can see that according to their predictions Nokia’s Windows Phone partnership is predicted to be a success. If the trends continues, 2014 can only lead to very impressive sales numbers.

Nokia’s marketing has also improved in leaps and bounds all around the globe. In London, Nokia got Deadmau5 and a team of light projection specialists to put on a 4D show at London’s Millbank Tower (Check it out on YouTube). In India, Nokia gave passenger planes a Nokia Lumia theme (pictures). In the United States, a market which Nokia has almost no market share in – YET), Nokia just kicked off a $200 million marketing campaign, internally refered to as “Operation Rolling Thunder“. “Operation rolling thunder” is going to focus on more engagement with tech enthusiasts, more work with retail to EDUCATE sales people on Windows Phone so they can effectively inform consumers. There will even be sales incentives of around $10-15 per handset sold to retailers. All strategies which is new to Nokia globally, never mind the in the US.

Under the fantastic headline “The Hail Mary pass is now in the air“, Tech Republic’s Jason Hiner argues that two of the big reasons that Windows Phone did not gain a larger market share in 2011 are now solved, and that if 2012 doesn’t deliver in America, they won’t be able to blame it on the handset hardware or carrier support. He does however predict that it will work and that NokiaΒ  and WP will make a huge splash in 2012.

Heck, Nokia has even moved its regional head offices from Nairobi, Kenya to Johannesburg, South Africa (source). The new offices opened in Jo’burg at the beginning of January 2012, only a week and a half ago. A move, which I’m sure will only improve Nokia’s presence locally and further shows that Nokia is now embracing change.

I believe that if one looks at the situation in its entirety, Nokia can only succeed. The company chose a great direction and is executing it step by step. According to Anna Pavlova (1885 – 1931): “To follow, without halt, one aim: There’s the secret to success”, and I see Nokia is following their plan, without halt and with one aim.

Reason 2: Windows Phone:

Apple’s iOS and Google’s Android both are selling really well, and in their own right they are both good operating systems. That said, if you think about it, they both are based on the same basic principle. Namely icons, widgets, home screens and shortcuts. Testament to this, is the various patent infringement court battles between the two in the recent past. Windows Phone 7 (WP7) has a totally different and much cleaner interface as can be seen below:

Β Galaxy SII (Android)

Apple (iOS 5)

Β Nokia Lumia (WP7)

Β 

Windows phone’s logo is “Put people first”. That says it all. It’s whole makeup is designed to make life easier for the consumer. Its fast, its clean and it’s a joy to use. The exact reasons why is a post on its own, one which I’ll publish as soon as I get my hands on my own Lumia 800, but the OS itself has won great praise from reviewers around the web. Some independent reviewers, like Jon Rettinger, head at Techbuffalo.com (link) and Rich Trenholm, news editor at CNET UK (link) even trading in their iPhones for a Lumia because they find themselves reaching for the Lumia 800 powered by WP7 more often than reaching for the iPhone.

All through Stephen Elop’s tenure, he as refered to the tussle for market share in the mobile phone space as a “War of ecosystems“. So he knows very well that it’s not only the user interface, or the phone design that is important, but the entire ecosystem. A big player in the ecosystem space he is referring to is the app market characteristics for the specific platform. The WP marketplace has recently reached 50,000 apps and as can be seen in the chat below, it has done so quicker than Android, Symbian and Blackberry, and only marginally slower than Apple (source).

With regards to the total number of apps in their market place, Microsoft is still behind, but not only is it growing at a very rapid rate (as can be seen above), but most of the “must have” apps are available al ready. Apps like Angry Birds, WhatsAp etc. are all available and are being updated frequently. Those which aren’t available, almost always have an alternative.

Mary Branscombe from ZDNet.com switched to WP7 (source) and concluded that: “Windows Phone is an OS that you’re not going to appreciate without using it. And ultimately, the best technology is the technology you use and want to keep using because it makes your life better.

That, in a nut shell, is what makes Windows Phone great.

Nokia has exclusive access to WP7:

Some say the partnership between Microsoft & Nokia is a last gasp effort between two has-beens. Nokia, even in the recent Symbian days has always had excellent hardware. Microsoft’s software has been the standard for a long, long time on PC with windows . Now they have combined to add what they do best to the Mobile mix. I say the its two giants combining their strengths.

The questions remains however that with Nokia putting all their eggs in the WP7 basket, how will they differentiate themselves from the competition. HTC & Samsung, amongst others, also make WP7 based phones and quite good ones at that. See, WP7 is very different to Android in that Microsoft has restricted access to the OS to ensure the experience stays on the same level, doesn’t matter which manufacturer’s phone it’s on. Android on the other hand let’s manufacturers play around with their OS as they please. Samsung has “Touch Wizz”, HTC has “Sense” and so forth. All WP7 based phone’s interfaces will look the same, except for Nokia’s that is. The answer lies in the details. To seal the deal with Nokia, Microsoft promised exclusive access to the OS. Nokia has all ready launched Nokia Drive and Nokia MusicRadio with the Lumia 800 to set them apart but that’s not all. Expect Meego’s Swipe interface, as well as other advancements to make a showing in future mainly because Stephen Elop has al ready confirmed that Nokia’s top research and most impressive hardware will all be directed towards WP. This, along with the great hardware we associate Nokia with will make them stand out from the crowd.

Reason 3: Great hardware:

Nokia has always had great hardware. Over time they have built a reputation for hardware that lasts. I still know people today, granted they are quite old people, who’s 3310’s are still fully functional. With the Lumia range of smart phones the trend is not only continuing it is improving as well. The Lumia 800 & 900’s bodies are made out of a moulded polycarbonate plastic. A design which doesn’t only ooze quality and durability, but it also stand out from the a crowd where iPhones/Android all pretty much look the same.

Nokia has a history of great camera’s as well. From the first Carl Zeiss lens on the N95 to the 12 megapixel unit on the N8, Nokia has been on the fore front of great cameras on mobile phones.Β  Currently both the Lumia 800 & 900 “only” feature 8 megapixel units, but to large extent that is mainly due to the limitations put down by Microsoft. If the rumours are true we will be seeing a WP bases successor for the N8 before the end of the year – now that is something to look forward to.

Conclusion:

Sure one would probably be happy with your Android/Apple smart phone, and they are both great products in their own right, but if all the reviews and buzz around the web is anything to go by, Nokia based Windows Phones will be the buzz in 2012. An example of this is the multiple awards the Nokia Lumia 900 won at CES 2012 (largest consumer electronic show in the US) which just finished in Las Vegas , USA, namely:

  • CNet’s “Best of CES”Β smartphone.
  • Popular Mechanics editor’s choice award for CES.
  • Popular Science “Product of the Future”.
  • LAPTOP magazine’s “Best of CES”Β finalists.

In my opinion, Nokia is starting to go on a roll – the only question is: Will you be part of it?

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