Archive for the ‘cape town’ Category

More Nokia Lumia 800 marketing and pricing info surfaces   4 comments

First of all my apologies for the lower number of posts recently, but my son was born yesterday (3rd of Feb) at 5:27am and I’ve been rather busy since then ūüôā Quite a pity that I don’t have my Nokia Lumia 800 yet, as it would have been perfect to share all the photo’s on Facebook & Twitter. Anyway…

Nokia Lumia 800 available form the 7th of February, no really:)

It is pretty well-known that the Nokia Lumia 800 will only be available from Vodashops¬†in South Africa on the 7th of February. As I for one an’t wait to get my hands on that polycarbonate beauty, I took a small break from the hospital and walked into my local Vodashop with the hope that they might have stock of the Lumia 800 al ready… alas not. The salesperson did inform me that they have ordered stock¬†wich should arrive on Tuesday (the 7th of Feb)¬†if not, then Wednesday at the latest. So I gave my details and one of the Lumia’s in that first shipment is mine:) When I enquired about pricing, the sales person informed¬†me that they will only be getting the new month’s pricing plans on Tuesday, which explains why they will only have stock come Tuesday.

I then enquired about the marketing details for the Lumia 800. The rep then correctly informed that Vodacom¬†& Nokia are going all out to promote the Nokia Lumia 800. He then pointed to the marketing gimmicks in the store and promptly handed me a brochure. Previously most Nokia pamphlets were good quality, but did have a “standardized” feeling about them. Meaning that you’d find the same brochure in Vodacom, MTN, CellC¬†and numerous other shops. This time it was a bit different with Vodacom branding visible throughout the very informative brochure, of which I have some pictures below:

The rep also informed me that the marketing people responsible for the Nokia Lumia 800 wanted to put up a huge sticker in the front facing display windows, but as this particular shop is quite small, they decided against it.

Nokia Lumia 800 pricing:

Further more mybroadband.co.za reports that the cash price for the Lumia 800 will be in the region of R6,999 and also confirmed my earlier prediction that the Lumia 800 will be available from CellC, and most probably MTN, by the end of March. Interestingly the sales person also shared some rumours with me about the pricing of the Nokia N9, which of course has been available for quite some time. According the sales rep, the price of the N9 will be increased as of the 7th of February in order to make the Lumia 800 more attractive. I also enquired about sales figures for the N9 and he unsurprisingly informed me that the N9 had sold pretty badly.

He was of the opinion that the Lumia 800 would fare a lot better as his first comments were that it is really, really fast and snappy. He continued by saying that the user interface was a lot better that of the N9’s and that it al ready had more apps available. Here’s to hoping his predictions are correct and that Nokia sells truckloads full of the Lumia 800.

As always, be sure to check out the Nokia Lumia 800 section in the buyers guide, as I’ll update the contract pricing details as soon as I am able to.

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Amazing Lumia launch party in Cape Town!   Leave a comment

What an amazing experience! Look, all in all the launch party wasn’t much different to the launch event in Jo’burg last week. That’s not to say it is a bad thing –¬† not at all. The effort put in by Nokia and their media partners was clear for all to see.

Most of the launch details were already revealed at last week’s party, for a summary of that event see my related post.

There was however one or two other interesting points:

  • Vodacom has exclusivity for 6 weeks. That means that if you start counting from the 7th of February, which is when the Lumia 800 will be widely available through Vodacom, the other service providers should have the Lumia 800 by the end of March.
  • The partnership between Nokia/Microsoft and Vodacom is a really strong one. Vodacom was again the only service provider present. Steve Kerrigan, the head of sales at Vodacom in the Western Cape described it as a partnership of great brands, which is quite a strong statement.
  • Nokia really has a lot of locally relevant content already lined up. While having som hands-on time with the Lumia 800 I had a look at both the News24 app as well as the local content in Mix Radio and I must tell you both are really impressive. especially Mix Radio, as in each selectable genre, you have a “local artists” section. Everything from Kurt to Kwaito.
  • After spending some time with the Lumia 800, I must tell you that it really is an AMAZING device. Everything from the polycarbonate body, curved screen, to the lightning fast interface¬† translates into a truly exceptional package. One truly cannot form your final opinion about the Lumia 800 without spending some time with it.

Now for more of the very impressive marketing at the Lumia launch event. While waiting for the event to start laser beams located at the front of the room were shining on the wall at the back of the room.

The event then started in ernest with a string of speakers:

  • First of all Mark Strathmore, Head of Ecosystem Alliances SA took the stage basically punting Nokia’s reach.
  • Afterwards Patric Henchie, Head of products SA, officially introduced the Nokia Lumia range of smartphones. In short he went through most of the selling points of the Lumia range as well as mentioning some of Nokia’s built-in software, like Nokia drive and Mix Radio.
  • Next up was Anthony Doherty, operator channels director at Microsoft SA. He claimed that after tonight the impact the Nokia Lumia will have locally will be clear to see.
  • Steve Kerrigan, Head of sales at Vodacom in the Western Cape, the describes the partnership between Microsoft, Nokia and Vodacom as a partnership of great brands. He also mentioned that there would be a huge marketing campaign starting from the 7th of February.
  • Patri Henchie, who to a large extent played MC for the evening, then finished off the speeches with an invite to play with the Lumia 800 at the back of the stage.

All through the evening there was enough to drink should anyone need to after the breath-taking events

Again there were numerous dance events to keep everyone entertained. First was the Neon dancers seen @ Vodaworld:

To get the party started tap dancers joined one another on the dance floor untill there were quite a large number of dancers tapping away. They tapped untill fire works revealed no less than 3x DJ’s who took over the music playing responsibilities.

Just as the dancing on the stage stopped, the dancing on the floor began, with streamers falling out of the roof and other special effects on stage to ensure everybody is in the party mood.

All in all it was a very successful evening in my opinion. Throughout the evening there was a palpable feeling of excitement in the air. You got the sense that all the role players were convinced that they nailed it. They honestly believe that they have great hardware, with amazing software backed by the country’s largest service provider – and I would agree that they have a winning formula!

Again I would just like to thank Nokia and their marketing partners for my invite to a great event. Hopefully it was the first of many…

Something amazing coming to Cape Town   1 comment

At first I thought that Gauteng got all the Lumia love, but I am ecstatic to be wrong! I today received an invite (many thanks to Nokia) to what I expect to be the Nokia Lumia launch right here in Cape Town! Below is the invite I received:

I know, I know, the RSVP date has al ready passed. Although I suspect that my relatively young blog needed a bit more time to have the¬†necessary impact. I do not expect anything new to be announced on the 31st of January, but I do think that the Lumia 800 will be available in the Cape Town area before the 7th of February. I know, I for one can’t wait, so that in itself will be great news!

I do however suspect that there will be a promotion similar to the free Xbox deal officially revealed yesterday at Vodacom World. Please note though, that this hunch has no basis more reliable than my own optimistic expectations.

If anyone knows of any other Vodashops where the Lumia 800 is al ready available (Excluding of course Vodacom World, Midrand), please mention it in the comments section so all the Nokia fans out there know where to go to satisfy their Lumia hunger:)

As with the event in Midrand, please note that it is a private event. Be sure though that you can get all the latest updates from the launch by following @allaboutnokiasa on twitter .

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